Online Articles
The Nuts and Bolts of Social Media for Trade Shows
Social media offers exhibitors and event planners an opportunity to engage their audience by communicating and educating them, while building a community of loyal fans and brand ambassadors.
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7 Easy Steps to an Effective Google+ Page for Event Planners
Event planners take full advantage of Google+ Pages with 7 easy steps that will walk you through the creation and setup of your page. The guide also includes tips to help you use your page to its fullest potential, and help promote your business or event.
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Google Releases GoMo Initiative to Help Businesses Reach 5.9 Billion of Mobile Users
Google wants your website to be mobile-friendly. That's why it released GoMo initiative that educates businesses about mobile-friendly websites, tests their current websites, and offers help finding the right solution to create mobile-friendly website.
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Sensitive Social Media at Events: How to Be More Responsive
Not everyone likes intrusion of technology and social media at the events. There are people who enjoy their privacy, and they deserve to be respected. There are a few things that you can do to ensure they are comfortable and are having a good time at the...
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How to Manage Expectations to Avoid Negative Event Coverage
People attend events with preconceived ideas of its content based on the information you provide. Be aware of their expectations to better the day and eliminate any chance of receiving negative event coverage in social media, blogosphere and press.
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Twitter Introduces Web Analytics
Twitter introduces web analytics to website owners to help them understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Now event planners will be able to see how effective their Twitter strategy is.
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10 Reasons Why More Companies Will Host Virtual Events in the Future
Even when you can't be there, you still can with Virtual Events. Not being able to travel, or cuts in your travel budget, no longer matter. It gives companies and attendees an opportunity to connect without hurting their wallets or the environment.
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Measuring Your Social Media Impact & Maximizing Your Presence
New media needs to be translated into verifiable numbers and statistics for all to understand, across all platforms, departments, and ages. Being able to measure social media's impact on your event and attendees helps calculate accurate return on investment.
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Branding: Social Media Time Savers, RSS Feeds & Other Simple Things
Brand yourself. Not with a hot iron, but with a host of methods that can take very little time out of your busy day, all to your benefit. After all, your brand reflects your values and beliefs. Leveraging them with proper tools will help promote your brand.
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The Event Planner’s Guide to Twitter