Online Articles

5 Tips to Improve Audience Engagement During a Virtual Event [VIDEO]

Virtual events shouldn't be as boring as listening to someone talk while watching a PowerPoint presentation. All elements must work together, not bombard your audience with unnecessary information. Keep it clean and available, if it is needed. Don't push.
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What You Really Need to Host a Successful Virtual Event

Techincal troubles abound when you're setting up a virtual or online live event. This 5-minute video simplifies the process, and gives you great tips to help you ensure your virtual event is a success.
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The Nuts and Bolts of Social Media for Trade Shows

Social media offers exhibitors and event planners an opportunity to engage their audience by communicating and educating them, while building a community of loyal fans and brand ambassadors.
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7 Easy Steps to an Effective Google+ Page for Event Planners

Event planners take full advantage of Google+ Pages with 7 easy steps that will walk you through the creation and setup of your page. The guide also includes tips to help you use your page to its fullest potential, and help promote your business or event.
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Google Releases GoMo Initiative to Help Businesses Reach 5.9 Billion of Mobile Users

Google wants your website to be mobile-friendly. That's why it released GoMo initiative that educates businesses about mobile-friendly websites, tests their current websites, and offers help finding the right solution to create mobile-friendly website.
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Sensitive Social Media at Events: How to Be More Responsive

Not everyone likes intrusion of technology and social media at the events. There are people who enjoy their privacy, and they deserve to be respected. There are a few things that you can do to ensure they are comfortable and are having a good time at the...
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How to Manage Expectations to Avoid Negative Event Coverage

People attend events with preconceived ideas of its content based on the information you provide. Be aware of their expectations to better the day and eliminate any chance of receiving negative event coverage in social media, blogosphere and press.
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Twitter Introduces Web Analytics

Twitter introduces web analytics to website owners to help them understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Now event planners will be able to see how effective their Twitter strategy is.
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10 Reasons Why More Companies Will Host Virtual Events in the Future

Even when you can't be there, you still can with Virtual Events. Not being able to travel, or cuts in your travel budget, no longer matter. It gives companies and attendees an opportunity to connect without hurting their wallets or the environment.
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The Event Planner’s Guide to Twitter

Twitter can be a very effective tool to harness promotional, realtime and post-event information about your event, while engaging your audience. Proper preparation and plan will ensure your tweeting is not in vain, and will contribute to the overall success.
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